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Project Overview
Never Stop Developing is a side project I created while working at Wilco. It’s a suite of lightweight, experimental tools built for developers who want to go beyond traditional tutorials. From writing technical articles with AI to building real-world recruiting challenges and even generating full developer courses, this project explores how we can rethink developer education,
branding, and hiring.
branding, and hiring.
It’s not just about learning- it’s about visibility, growth, and creative problem-solving.
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The Challenge
Wilco’s core product was focused on immersive training quests. But in parallel, we saw recurring needs in the dev world - Developers looking to publish their work but struggling to start and Companies trying to hire based on actual skill, not whiteboard questions.
The challenge was to create a flexible product ecosystem that could:
- Quickly turn GitHub repositories into technical blog posts using a friendly AI Interface
- Let users generate interactive coding challenges for recruiting or portfolio use
- Provide course-building scaffolding for developer educators or community leads
- Wrap it all in a coherent, simple-to-use interface
All while keeping it fast, delightful, and modular.
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DevPen
The product suite was structured as a set of standalone tools under a shared brand and interface language. The product featured here is DevPen - Turning any GitHub repo into a readable, structured technical article, using AI to summarize architecture,
highlight decisions, and extract key insights.
highlight decisions, and extract key insights.
In a world where developers are increasingly expected to “build in public”, write case studies, or explain their work to recruiters, DevPen lowers the barrier to entry, bridging the gap between code and communication. After all, Developers have projects.
But they struggle to explain them. A common theme in developer growth (and hiring) is portfolio visibility. Many talented devs have side projects or open-source contributions but lack the time, confidence, or writing skills to turn them into polished narratives.
DevPen is a one-click tool that takes a public GitHub repo and generates a fully structured technical blog post, including:
- A clear project overview
- Key features and architecture highlights
- Implementation decisions and reasoning
- Optional sections like lessons learned or future improvements
- Clean markdown export, ready for Dev.to, Medium, Notion, or personal sites
Step 1: Repo Input Users paste a GitHub link.
Optional: add a short project summary or tags (improves AI output) Instant feedback on repo validity, stars, README presence, and activity.
Main Challenge:
Main Challenge:
Main Challenge:
Minimize friction: The entire experience is designed to take under 3 minutes from repo to article.
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Step 2: AI Draft Generation
Step 2: AI Draft Generation
Summary and outline generated using a curated prompt tree. Technical deep dives based on commit history, file structure, and documentation.
The tone is clear, neutral, and documentation-style - authentic to dev culture.
Main Challenge:
Respect the dev's voice: AI writes, but the user owns the final say - editing is easy and encouraged.
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Step 3: Unlocking Articles
After generating an article, the users are prompted toward an "unlocking" stage, that signs them up to neverstopdeveloping - without interrupting the creation process.
Step 3: Unlocking Articles
After generating an article, the users are prompted toward an "unlocking" stage, that signs them up to neverstopdeveloping - without interrupting the creation process.
This screen becomes a natural growth moment, converting users into advocates while giving them something useful to share.
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Step 4: Preview, Edit and Share
Step 4: Preview, Edit and Share
After unlocking the article, the users are given three options:
- Copy Text (for social media posting)
- Copy in Markdown (while retaining titles and paragraph styling)
- Sharing as an X (Twitter) Thread
Also, the user has acess to editing - whether by himself or with the use of the devpen AI. I choose to Use dev-native patterns: Layout mimics popular markdown editors and IDEs; no fancy CMS UI.
Also, the user has acess to editing - whether by himself or with the use of the devpen AI. I choose to Use dev-native patterns: Layout mimics popular markdown editors and IDEs; no fancy CMS UI.
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Outcome & Reach
- Used by internal Wilco community to generate documentation, blog drafts, and even internal wiki entries
- Developers used it in job applications to explain technical side projects
- Served as a conversation starter in meetups and growth efforts: “How’d you write that so fast?”
- Became one of the most visited tools in the Never Stop Developing suite, without paid promotion
DevPen may be a small tool, but it solves a big problem in developer culture: visibility. It reflects how product design can shape not just utility, but confidence—helping people tell better stories about the work they’re proud of.