Ivri Lider - Artist website

A website design for Ivri Lider, the Israeli Singer and creator. Co-created while working at Dice Marketing.

Marketing Design • UI/UX •

Project Overview

This project is a design of the online presence for renowned Israeli musician Ivri Lider, The goal was to elevate his personal brand by crafting a modern, expressive site that highlights his artistic evolution, intuitive music access, and global appeal. The goal was to create an evergreen website, design-wise, so I worked closely with Ivri to figure out his taste and preferences.

The Objective was building a website that channels Ivri’s unique voice—mixing minimalist polish with subtle personality—positioning him for international audience outreach and deeper fan connection.

The Challenge

Ivri Lider is a well known musician in Israel, and wanted to strengthen his international appeal. He had no website and almost no social media presence, which could hinder his exposure overseas. The challenge was to:

- Create an Website aligned with Ivri’s modern, introspective musical identity

- Curate streamlined access to music, video, upcoming shows, and media

- Distinguish his website in a saturated artist-brand landscape, with clean visual balance and memorable aesthetic.

The brand direction mixes clean modernity with subtle artistic texture. The Color scheme was built around neutral tones anchored with dark charcoal and hot pink highlights for mood and focus. The typography was based on a then-modern sans serif font, for maximum legibility. The Imagery, as requested by Ivri, was based around moody editorial photography, album artwork, and minimalist illustrations hinting at musical themes.

Key Features:

- Interactive discography timeline with embedded audio/video snippets and story blurbs per release